Branding Bangladesh in Tourism

Bangladesh is a land of festival, as the people like to celebrate anything and everything which can be celebrated. As bangladesh is a country of agriculture, harvesting time is the most desireable day of the year for the local people. In bangladesh the main crop of the year is Aman. And a festival is organized to celebrate the harvesting of Aman which is called the Nobanno Utsab (the festrival of harvest).

In bengali Nobanno means “New Rice”. The main new rice comes at the bengali month of Agrayhan and the festival is held at the last part of the month. It’s the most joyfulday for the rural people. Because in this period of time they bring their livelihood to their homes.

The Nobanno is celebrated by various kinds of local cakes and sweets which are all made from the new rice they harvested. It’s a day of joy and this day they entertain each other by their home made foods. In the past this festival was only held among the rural people but now a days Nobanno is also celebrated in the urban areas too. There is a Nobanno Udjapon Parishad in Dhaka which has set a goal of spreading this festival among the people of Dhaka. For which it has been holding Nobanno utsab at the Bakultala of the institute of Fine Arts of University of Dhaka for last few years.

In todays world people are very busy with their own life specially thye urban people. Normally the urbanized people don’t find much time for others let alone the close relatives. They only mingle with the people in speacial occasion and Nobanno is growing to such a occasion. Urban people are now realizing its not only the day of joy for rural people, it’s the day of cultural interaction for the people of Bangladesh.